博玉堂VI设计
博玉堂
项目概况Introduction
业丰外贸，一直来从事茶叶加工出口，于2006年公司致力开发自己的产品品牌，为此全权委托福州纵唐品牌设计公司对其品牌作系统的策划设计（价值定位、品牌命名、标识设计、VIS导入执行、推广）
Industry the abundant foreign trade, continuously is engaged in thetea processing exportation, the company devotes in 2006 to develop ownproduct brand, makes the system for this carte blanche Fuzhou verticalTang brand design company to its brand to plan the design (valuelocalization, brand naming, marking design, VIS inducts execution,promotion)
市场前景Market prospect
近年来，随着人们健康意识增强，采用制茶新技术、新工艺，以传统中草药为主要成分的保健茶已成为饮品市场的新亮点。在茶饮品的“百花园”中，“中草药保健茶”一枝独秀，发展迅猛。随着我国改革开发的不断深入，人们生活水平的提高和保健意识的增强，“中草药保健茶”将会成为保健治疗又一常规主导消费品，市场消费量大，前景必然看好。
In recent years, strengthened along with the people healthconsciousness, uses the system tea new technology, the new craft, hasbecome the drinks market take the traditional Chinese medicine as theprincipal constituent health care tea the new luminescent spot. In thetea drinks "hundred gardens" center, "the Chinese medicine health caretea" outshines others, the development is swift and violent. Reformsthe development along with our country unceasingly thoroughly, thepeople living standard enhancement and the health care consciousnessenhancement, "the Chinese medicine health care tea" will be able tobecome a health care treatment convention leadership consumable, themarket consumption quantity is big, the prospect inevitably willfavor.
品牌命名
从长远观点来看，对于一个品牌来说，最重要的就是名字。好的名字在很大程度促进品牌的传播，故“博玉堂”在 （ 行业认识----->>产品特征/卖点/和定位----->>命名风格确定----->> 命名创作和商标查询） 诞生了。
Looked from the long term viewpoint that, said regarding a brand, mostis important is the name. Good name in very great degree promotionbrand dissemination, therefore "the abundant mansion" knows ----->in (the profession; > The product characteristic lls/and locates-----> > The naming style determines -----> > The namingcreation and the trademark inquiry) was born.
博 博采众长 博取天然之精华
玉 玉品 品质纯正如玉
堂 用于商店、厅事、书斋名称
Abundantly abundantly picks the audiences long to seek the naturalessence
The jade jade quality is pure just like the jade
The hall uses in the store, the hall room, the library name
品牌形象解决方案Finish off
对中药的保健第一个直觉告诉我们是传统保健方法，命名也具有很浓传统文化色彩，那么标志形象自然也要融入传统的商业文化之中。所以在我的理解中传统的狮子----中华之狮，有威勇与吉祥的象征，并希望用狮子威猛的形象驱魔赶邪，又带有皇家地位色彩。用于表现“博玉堂”标志形象最好不过。形象一但定下，接下来整个小组就紧张考虑用什么形式来表现，唯独有偶发现桌面一张白色纸张上赫然印着一枚油腻腻的指纹，激发整个小组。几天杂乱思绪顿时理清。指纹―印章---象征独一无二，不可模仿与博玉堂配方独一无二不谟而合，印章且具有很传统文化与后面的“博玉堂”三个书法字组合天衣无缝。色彩统一单色回避其标识在后期使用过程中，因工艺制作上的难度而使标识在传播上出现缺陷。
Tells us to the Chinese native medicine health care first intuition isthe traditional health care method, the naming also has the very thicktraditional culture color, then symbolized the image naturally alsomust melt into the tradition in the commercial culture. Therefore inmine understanding the traditional lion of lion ---- China, has theprestige brave and the propitious symbol, and the hope drives the evilspirit with the lion overwhelming power image to catch up with evilly,also has the imperial status color. Uses in to display "the abundantmansion" the symbol image to be best only. The image one but settles,receives the entire group on intense to consider displays with anyform, only has the partner to discover on a tabletop white paperimpressively is printing a greasy fingerprint, the stimulation entiregroup. Several day disorderly train of thought clears off immediately.The fingerprint - seal --- symbolizes uniquely, cannot imitate and theabundant mansion formula unique plan does not gather, the seal alsohas the traditional culture "the abundant mansion" three calligraphycharacters to combine very much with behind flawlessly. The colorunification single color avoids its marking to use in the process inthe later period, causes marking because of the craft manufacture indifficulty to have the flaw in the dissemination.
