1v+u7@uA"EZ1创意公社- ideaer1m Nao$nA:a(Q

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a"}ZM c.p _/K^1项目概况

展程数码，专注于电子行业，其主要产品为MP3、MP4等新潮电子产品。展程数码为提升其品牌形象，增强市场竞争力，特全权委托福州纵唐品牌设计公司对其品牌做系统的策划设计（价值定位、标识设计、VIS导入执行、推广）

XF ]X6p&l1Item general situation创意公社- ideaer1{,hR {4~5K%C$V

1^T,DWr zb1Exhibition distance figures, be absorbed in electronics profession, it the main product is the fashionable electronics product of the MP3, MP4 etc.ses.In order to promote its brand image, exhibition distance figures the to build up market competition ability, especially 纵 Tang’s brand of carte blanche Fuzhou design a company as to it’s the brand is the plan design of system(value fixed position, marking design, VIS ducting performance, expansion)

T5J+hD*ms%`1市场前景创意公社- ideaerhLrcF X

近年来，电子消费品市场一直处于上升阶段。不论是传统的老牌电子企业还是新兴的电子新贵，都对这块市场投入了大量的力量与心血。随着竞争的不断深入，品牌变成电子竞争行业必不可少的核心竞争力。谁在消费群体中占据品牌高度，谁就在市场上占据市场高度。

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hs1Market foreground

In recent years, the electronics consumer goods market has been ising placed in an ascension stage.Is an in spite of traditional oldbrand electronics business enterprise or newly arisen electronics lately expensive, all threw in a great deal of strength and the strenuous effort to this market.Along with the continuously going deep into of the competition, the brand becomes the core competencies of the profession essential to have of the electronics competition.Who occupy brand height in the consumption the community, who Be occupying market height on the market.

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$l%w%y[%QZ/wh1品牌形象解决方案

QD[0]['}1突出其科技感，这是展程数码打造其电子品牌的必要元素。蓝色无疑是体现科技感的理想色。但在IBM之后，蓝色应该如何演绎？体现科技感，区别IBM。展程数码主力产品是MP3、MP4等新潮电子产品，消费人群也以年青群体居多。让蓝色跳跃起来！演绎一个动感、时尚、充满科技感的展程电子。创意公社- ideaer caHM-\3G/I

Brand image solution

Outstanding its science and technology feeling, this is exhibition distance the figures create its electronics brand of necessary chemical element.The blue is a body doubtless now the ideal color of[with] science and technology feeling.But after IBM, how should the blue deduce?Body now science and technology feeling, differentiation IBM.The exhibition distance figures main product is the fashionable electronics product of the MP3, MP4 etc.ses, consuming crowd to also be known as the majority of the young community.Let the blue jump up!Deduce a movement, vogue and be filled with the exhibition distance electronics of[with] science and technology feeling.

品牌价值核心定义创意公社- ideaer gfG` g3L

三流品牌打知名度，二流品牌说定位，一流品牌讲对味。你的品牌有没有让人一见倾心的气质？有没有让消费者一眼就明了品牌内涵的视觉传达？我们在设计展程数码时，将展程理念

通过视觉直接有效地表现出来，并与年轻的消费群体一见倾心，充分体现品牌的对味。创意公社- ideaerklPh2W] Y

The brand value core defines创意公社- ideaer;A"j jZ)S6R0tf"s

4L:fd[7L.f1The third-grade brand beats popularity, the second-grade brand agrees verbally, the top-grade brand speaks to the flavor.Does your brand have to let the qualities that the person loves at first sight?Have to let consumer does an eye understand the sense of vision of brand content to inform?We while designing an exhibition distance figures, exhibition distance principle

[%[!C-HV{$udi$Y1Pass sense of vision to express directly and availably, and love at first sight with young consumption community, full body now brand of to flavor创意公社- ideaer:\\6BJ ]