Icograda国际海报作品欣赏(一)
Packaging for the 'Cores' Line
Designer: Margarete T. Takeda and Akira Otani
Member of: ADG - Brazil
Packaging for O Boticario's cosmetics line 'Cores,' reformulated to target a younger generation of consumers between 13 and 20 years of age. The logo was created to reflect a modern product with personality. From the distinctive and colourful letter 'O' to the 'brushstroke' lettering emulating the act of maquillage, the logo is easy to identify. The cartridges are in the shape of a lozenge, and cartridges of the same product have a specific colour. When all the products are seen as a whole, they appear joyful, colourful and always good-natured. The silver hot stamping on the packaging adds a touch of sophistication.
Packaging for the 'Cores' Line
Designer: Margarete T. Takeda and Akira Otani
Coordinator: Claudia Weber
Assistant: Andrea Barrichello
Client: O Boticario
(c) 2003, O Boticario
Margarete T. Takeda and Akira Otani
A10 Design Comunicacao Ltda
Rua Helena, 170 4 andar
Sao Paulo, Brazil
T: + 55 11 3845 3503
F: + 55 11 3845 3503
margo@a10.com.br
http://www.a10.com.br
ideia 13
Designer: Helga Miethke
Member of: ADG - Brazil
Bimonthly publication of the paper and cellulose manufacturer SUZANO, each edition in a different kind of paper, showing various sizes and printing possibilities.
Helga Miethke, born in Germany, has studied graphic arts, typography and fine arts in Hamburg. She has her own studio, working as graphic designer, illustrator and painter. The studio produces for a small number of selected clients.
ideia 13
Client: Cia. Suzano de Papel e Celulose
Designer: Helga Meithke
Original Dimensions: 300mm x 470mm
(c) Cia. Suzano de Papel e Celulose, 2003
Helga Meithke
Designb ro Comunicacao Grafica Ltda.
Av. dos Pinheiros, 63 - Serra da Cantareira, Parque Petropolis
Mairipora, Sao Paulo
Brazil
T: + 55 11 4485 1886
F: + 55 11 4485 1886
Brex - Brasil Export
Designer: Antonio Roberto de Oliveira
Member of: ADG - Brazil
Brex is a trading company located in Miami, Florida. Its main focus is to import and distribute goods made in Brazil to sell them in duty free shops in airports all over the world. The brand mark was designed to deliver the country's image to the world, showing the high quality of the goods made in Brazil and giving value to what we call Marca Brasil. The colors and the shape of the Brazilian flag was used as symbol and for the letterheads and business cards. Pictures of cities were used as a background to illustrate the beauty of the Brazilian landscape.
Antonio Roberto de Oliveira is Head Designer, Founder and Brand Strategist of liD Brand Comunicacao, a 15-year-old Brand and Experience design company located in Sao Paulo, Brazil. Roberto has been nominated co-chair for the diffusion of the Experience Design concepts in Brazil by American Institute of Graphic Arts (AIGA). He holds a Master in Branding from Universidade de Sao Paulo, and is a branding and design teacher at Universidade Mackenzie. He is also Coordinator of the MBA Branding Brand Management Instituto de Tecnologia Avancada em Educacao (ITAE) and a member of the Council for Education of ADG Brazil.
Brex - Brasil Export
Client: Silex Trading S.A.
Designer: Antonio Roberto de Oliveira
Original Dimensions: logo - 14.11 x 5.68 mm, letterhead - 14.11 x 14.32 mm
(c) lid Brand Comincacao
Antonio Roberto de Oliveira
Lid brand Comunicacao
Rua Purpurina, 480
Sao Paulo
Brazil
05435 030
T: 55 11 38162759
F: 55 11 38167571
roberto@lidesign.com.br
http://www.lidbrand.com.br
Health Ministry of Brazil Visual Identity
Designer: Ronald Kapaz
Member of: ADG - Brazil
A visual identity programme for the Health Ministry of Brazil. The conceptual background was to use the universal symbol of health, the cross, that opens in the form of the Brazilian flag, reinforcing the idea that Health is about looking inside.
Ronald Kapaz is Head Designer, Founder and one of the three Partners of Oz Design, a 25-year-old design company located in Sao Paulo, Brazil. Oz Design has been nominated for two consecutive years for best Brazilian Design Firm, in a survey held among leading designers of Brazil. Ronald is member of the Council for Ethics of ADG - Brazil.
Health Ministry of Brazil Visual Identity
Client: Health Ministry of Brazil
Designer: Ronald Kapaz
Additional creative credits: Oz Design Team
(c) Health Ministry of Brazil, 2002
Ronald Kapaz
Oz Design
Av. Engenheiro Luis Carlos Berrini 1461
Sao Paulo, Brasil
T: + 5511 5506 2177
F: + 5511 5506 2007
ronald@ozdesign.com.br
http://www.ozdesign.com.br
The Overall Image of the Isrotel Agamim Hotel
Designer: Elazar Basman and Arie Tenenbaum
Member of: GDAI, Israel
In the framework of creating a corporate image for the Isrotel chain of hotels, the designers customised the signage, all the hotel's graphic elements and its marketing campaign.
Elazar Basman and Arie Tenenbaum are native born Israelis, and have been
partners since 1980. The Basman Tenenbaum graphic design studio specialises in company branding and signage. The company has won more than 25 prizes for their creative designs in Israel, and have taken first place in the world renowned Worldstar competition in the packaging design category.
The Overall Image of the Isrotel Agamim Hotel
Client: Isrotel Agamin Hotel
Designer: Elazar Basman and Arie Tenenbaum
(c) Isrotel Agamin Hotel, 2003
Elazar Basman and Arie Tenenbaum
Basman / Tenenbaum
7 Kikar Kedumim St.
Old Jaffa
Israel
T: 972 3 682 7334
F: 972 3 682 9891
elazar@btdesign.co.il
